WEBINAR
Lakeside Chat – Building a Brand Employees Believe In
Tuesday, June 17, 2025
10 AM ET / 9 AM CT
A strong brand attracts customers. A believable brand keeps employees.
In today’s workplace, where culture, connection, and retention matter more than ever, companies can’t afford for their brand to live only in marketing. When employees connect with the brand from the inside out, it creates alignment that drives engagement, loyalty, and performance.
So, how do you build a brand your employees truly believe in?
Join Erin Hargrove, Director of Business Development at Lakeside HR Group, for the next Lakeside Chat on Tuesday, June 17 at 9 a.m. CT / 10 a.m. ET. She’ll be joined by Stephani Simon, CEO of Inprela Communications, and Julie Thiel, Founder & CEO of Thiel Talent Strategy, for a dynamic conversation on employer brand, culture, and communication.
This session will explore:
- How to align internal culture with external brand
- Ways HR and marketing leaders can co-create the employee experience
- The direct impact brand alignment has on recruiting, retention, and reputation
Stephani and Julie bring deep expertise in helping organizations connect brand strategy with real-world people practices—ensuring brand values aren’t just aspirational, but actionable. This conversation is designed for leaders across HR, marketing, and operations who want to build culture with intention and activate brand from the inside out.
Our Guest Panelists
Stephani Simon, CEO of Inprela Communications
Julie Thiel, Founder & CEO of Thiel Talent Strategy
What Participants are Saying
“I can’t thank you guys enough for putting these together for the HR community. I have had more takeaways from these sessions, I have made great connections with people I otherwise would not have. Thank you for everything!”
“I am so glad I made the (Lakeside) Chat finally! It was great. Short, focused, insightful, and supportive!”
I wanted to thank you for yesterday’s discussion on feeling lonely in leadership. Your presentation was insightful, and I thoroughly enjoyed it!”
“I loved today’s session! Nice job with the content and speaker!!”
“You’re ROCKING IT!! Thank you for having these available!”
About Lakeside HR Group
We are a premier HR Consulting and Recruiting firm connecting people and businesses through personalized, full-service solutions. As a boutique firm of seasoned HR professionals, we specialize in providing customized HR services for small to midsize businesses. With expertise across diverse industries, positions, and states throughout the U.S., we partner with our clients to discover top talent and deliver the support needed to help their businesses thrive.
